graaps is a Finland-based startup looking to establish a global clothing brand with production in Tirupur, India, and target market in the UK. They needed comprehensive support to bridge geographical gaps and create a sustainable, globally-focused brand identity.
graaps, a Finland-based client, approached us wanting to start their own clothing brand with unique geographical challenges - managing operations from Finland while producing in India and targeting the UK market.
Client Challenge:
We want to start our own clothing brand. But our base is in Finland, and production will be in Tirupur, India. How can we manage this distance without losing control?
HYNOX Response:
We assured them of end-to-end support—from fabric sourcing, design, and sampling to production and export. With our local presence in Tirupur, we became their eyes and ears on the ground, ensuring smooth communication and real-time updates.
Client Challenge:
Our target market is the UK. But we don't know the right product mix, sizing, and trends that will work there.
HYNOX Response:
We conducted market research for the UK, adapted to international size charts, and guided them with fashion-forward yet practical designs. This ensured graaps's collection would connect instantly with UK consumers.
Client Challenge:
Logistics worry us. How do we move products from India to the UK efficiently while we manage things from Finland?
HYNOX Response:
We created a streamlined supply chain, working with trusted shipping partners to handle everything from customs clearance to last-mile delivery in the UK. This gave graaps the confidence to focus on brand building instead of operational headaches.
Client Challenge:
We don't just want to sell clothes. We want to build a strong brand identity with a global story.
HYNOX Response:
We positioned graaps as Finland-born, India-powered, and globally focused. We designed a brand book that covered logo, colors, and storytelling—highlighting sustainability, premium quality, and affordability.
We provided comprehensive end-to-end support for graaps's global clothing brand venture. Starting with their geographical challenge of managing operations from Finland while producing in Tirupur, India, we became their local presence and operational backbone. Our services included fabric sourcing, design consultation, sampling, production management, and export coordination. We conducted thorough UK market research to understand consumer preferences, sizing requirements, and fashion trends, then adapted their product line accordingly. For logistics, we established a streamlined supply chain with trusted shipping partners, handling customs clearance and last-mile delivery to the UK market. Beyond operations, we crafted their brand identity, positioning graaps as a Finland-born, India-powered, globally-focused brand with emphasis on sustainability, premium quality, and affordability.
As an international entrepreneur starting a clothing brand, I want to establish production in India while maintaining control from Finland and successfully enter the UK market, so I can build a sustainable global brand without getting overwhelmed by operational complexities.
This collaboration shows how HYNOX helps international entrepreneurs turn an idea into a global clothing brand. Whether you're in Finland, the UK, or anywhere in the world, we bridge the gap between your vision and India's textile strength.
A complete global clothing brand solution featuring production-ready supply chain from Tirupur to UK, comprehensive brand identity with sustainable positioning, market-research-driven product development, and full operational support allowing founders to focus entirely on sales and brand growth in European markets.
Client Name
graaps
Project Type
Custom Solution
Status
Completed
