NSK Tex is an e-commerce clothing brand built for Gen Z. Despite having trendy, affordable fashion products, the brand faced inconsistent sales and major operational challenges like high return rates and fake COD orders. With a limited budget, they needed smart, results-driven marketing and operational solutions.
NSK Tex, a Tamil Nadu-based clothing brand targeting Gen Z fashion shoppers, approached us with inconsistent sales, high returns, and fake COD orders. They had a trendy and affordable product line but struggled with digital marketing and profitability.
Client Challenge:
We know Gen Z loves fast fashion. We’ve built a trendy and affordable product line—but sales are inconsistent. We can’t seem to crack digital marketing, and our budget is so limited.
HYNOX Response:
You don’t need a big budget. You need smart, performance-driven campaigns. We’ll test, optimize, and focus only on strategies that bring orders.
Client Challenge:
We tried running ads before, but clicks didn’t convert. We don’t want to waste money again.
HYNOX Response:
Instead of broad ads, we hyper-targeted Gen Z by their interests, fashion trends, and purchase intent. Every rupee went toward attracting real buyers. Plus, we tracked campaigns in real time—switching immediately if anything underperformed.
Client Challenge:
Good news: sales are coming in. Bad news: over 100 returns already! Plus, fake COD orders. We’re bleeding money on logistics.
HYNOX Response:
That’s common in COD-heavy markets. We didn’t remove COD but made it smarter—customers choosing COD paid 5–10% upfront. Fake buyers won’t pay, genuine buyers will. This acted as a filter system.
We helped NSK Tex scale their e-commerce clothing brand by solving both sales and operational challenges. First, we launched performance-driven marketing campaigns hyper-targeting Gen Z shoppers, which generated 300+ confirmed orders with minimal spend. Then, we tackled their returns and COD issues by implementing a partial advance COD system, eliminating fake orders and returns. This improved logistics efficiency, protected margins, and increased customer trust.
As an e-commerce clothing brand, I want to increase sales through cost-effective marketing while eliminating fake COD orders and high returns, so I can grow profitably and build long-term customer trust.
This collaboration shows how HYNOX helps e-commerce brands not only drive sales but also ensure sustainable profitability. By combining performance marketing with operational fixes, NSK Tex moved from inconsistent sales and losses to building a trusted, scalable fashion brand.
A complete e-commerce growth solution featuring performance marketing campaigns, real-time optimization, partial advance COD system to eliminate fake orders and returns, and long-term customer trust-building strategies.
Client Name
NSK Tex
Project Type
Custom Solution
Status
Completed
